Coretta Dixon — Founder & Principal Strategist
Coretta Dixon
Founder & Principal Strategist
Strategic AI Adoption

AI Adoption Readiness for Mid-Market Organizations

Transformation only counts when it sticks.

Signature Impact Partners is a boutique consultancy led by Coretta Dixon, helping mid-market and enterprise organizations turn AI ambition into lasting behavior change.

20+ years of enterprise transformation at Accenture, Slalom, and Unify.

Experience Across

AviationLife SciencesHealthcareBankingRetailFood & Beverage

These are not projections. These are outcomes from real engagements — in regulated industries, complex organizations, and high-stakes environments.

90%
of AI pilots never scale to full adoption. We fix that.
MIT, 2025
more likely to succeed when adoption is treated as a behavior design problem.
Gartner, 2026
$4.6T
Projected value at stake from AI adoption gaps across enterprises globally
McKinsey Global Institute
Why AI Adoption Needs More Than Technology

"Most consultants advise and exit.

I stay until it works."

The gap between a brilliant AI strategy and an organization that actually uses it is where most transformation investments collapse. I close that gap by rebuilding how your people work with AI at the workflow level. Not by adding more tools or running more training sessions. That's what makes adoption real. That's what makes it stick.

Proprietary CHAS Framework - a diagnostic system that identifies AI adoption risk across six dimensions before implementation begins. Built from 20+ years of enterprise transformation, not borrowed from a certification program.

Behaviorally informed programs that move people from awareness to confident AI use - because workforce readiness is a behavior change problem, not a technology problem.

Mid-market focused - SIP is built for organizations that need more than a course and cannot wait 18 months for a Big 4 engagement to deliver results.

Who We Work With

We partner with leaders accountable for making AI work in the real world.

If your organization has deployed AI tools in the last 18 months and is still asking why adoption is low — you are in the right place. We work with the leaders who are accountable for making it work, not just reporting on it.

01

CIOs, Heads of AI, and Data leaders

02

COOs and VPs of Digital Transformation

03

CHROs and Heads of People & Change

04

VPs of HR Technology and Workforce Transformation managing AI-impacted roles and skill transitions

Where Adoption Breaks

Which of these sounds like you?

Diagnostic

You've invested in AI.
Pilots are running.
But adoption is stuck and ROI is unclear.

Sprint

Your team has the tools.
They understand the value.
But they're not building new habits or changing workflows.

Runbook

You have successful pilots.
You want to scale.
But production rollout feels risky and unstructured.

Where Most AI Programs Break Down

1

The Strategy Gap

AI tools get deployed. Adoption plans get skipped. Most organizations discover the gap after go-live — when resistance is already baked in.

2

The Readiness Gap

Workforce readiness is not a checkbox. It is a diagnostic problem. Without knowing where resistance will come from, every rollout is a guess.

3

The Behavior Gap

Technology changes fast. Behavior changes slowly. The organizations that close this gap do it with deliberate, structured adoption programs — not training decks.

SIP exists to close all three — before implementation begins.

See How We Work →

Powered by Proprietary IP — Not Generic Frameworks

The CHAS Framework (Change Health Assessment System) is Signature Impact Partners' proprietary diagnostic tool for AI adoption readiness. Developed from 20+ years of enterprise transformation experience, CHAS assesses organizations across six dimensions — including agentic AI readiness and resistance typology — to identify exactly where adoption will break down and what to address first. This is not a maturity model. It is a working diagnostic that produces a prioritized action plan.

CHAS diagnostic engagements are available as standalone 3–4 week projects — giving you a clear readiness report and adoption roadmap before you commit to a larger program.

Book a CHAS Diagnostic Conversation →
Three Offers

How we help

Whether you need a diagnostic to understand where adoption is stuck, a sprint to build new habits, or a runbook to scale pilots into production, we have an offer that fits your situation.

Featured
00Start Here

CHAS Diagnostic - AI Adoption Readiness Assessment

A focused 3-4 week diagnostic engagement that assesses your organization's AI adoption readiness across six dimensions using the proprietary CHAS framework. Deliverable: a written Readiness Report and prioritized adoption roadmap. Investment: $15,000-$20,000. This engagement stands alone or leads into a broader SIP program.

3-4 week engagement · Readiness Report + Roadmap

Book a CHAS Diagnostic Conversation
01Diagnostic

AI Adoption Reality Check

A focused diagnostic that identifies exactly where adoption is breaking, why your pilots aren't scaling, and what to fix in 90 days. Includes a written roadmap and clear next steps.

2-3 week engagement · Executive briefing included

Start the Diagnostic
02Enablement

AI Skills & Productivity Sprint

A short, intensive engagement that helps teams build practical AI habits, increase productivity, and actually change how they work. Focused on behavior change, not just training.

4-6 week engagement · Hands-on team coaching

Learn About the Sprint
03Execution

Pilot-to-Production Runbook

A structured engagement for organizations with successful pilots who are ready to scale into production. We provide the roadmap, governance, and execution support to move from pilot to measurable business value.

8-12 week engagement · Full execution support

Discuss Your Pilot
Selected Results

Results that speak for themselves

The following results were achieved by Coretta Dixon across enterprise engagements prior to founding Signature Impact Partners — spanning healthcare, aviation, banking, and public sector. These results represent the depth of experience and execution discipline that informs every SIP engagement.

90%
Workforce Adoption

Delivered 90% workforce compliance adoption within 30 days for a Dodd-Frank regulatory initiative at a major commercial banking client.

Commercial Banking Client
60%
Engagement Increase

Achieved a 60% increase in stakeholder engagement across 600 schools and 40+ stakeholder groups during a COVID-era crisis, leading remote learning transformation and technology adoption under extreme operational pressure.

Major City School District
400K+
Stakeholders Reached

Led modal transformation for a major global aviation enterprise, guiding 400,000+ stakeholders through the adoption of new customer-facing applications and physical technology infrastructure.

Global Aviation Enterprise
$0
Additional Technology Spend Required

Most adoption gaps do not require new tools or technology. The problem is almost never the tool. It is the human system around it.

Across All Engagements

"Every result is repeatable because CHAS™ is a system, not a one-time intervention."

Discuss Your Challenge →
AI Readiness Agent

AI Readiness Diagnostic

Is Your Organization Hitting the GenAI Wall? Get a 3-minute diagnostic of your AI maturity, governance risk, and adoption friction. My AI Strategy Agent will provide you with a custom Executive Briefing instantly.

Get Your Custom Executive Briefing

Enter your email to receive your diagnostic results and a personalized briefing on where to focus your AI adoption efforts.

How I Work

Execution, not advice.

My approach is built on 20+ years of operating as an execution leader, not an outside advisor. I'm accountable for results.

01

Diagnose First

Every engagement starts with a rigorous diagnostic. I don't prescribe before I understand the real problem.

02

Architect the Path

I design a clear roadmap from current state to adoption. Not a slide deck, a working plan.

03

Build What's Needed

When the strategy requires it, I redesign the workflows and cultural conditions that make adoption stick.

04

Drive Adoption

I stay through adoption. The work isn't done when the strategy is written. It's done when it sticks.

Our Behavioral Intelligence Engine

The behavioral frameworks behind our enterprise work are not theoretical. They are tested, refined, and validated in real-world environments.

Our framework is built on 20+ years of enterprise transformation experience at Accenture, Slalom, and Unify, combined with continuous behavioral research and real-world adoption data.

That depth makes our enterprise diagnostics sharper. Our clients benefit from insights most consulting firms do not have access to because they are not doing the work at scale.

Real-World Behavioral Data

Understand how people actually behave. Capture decisions, patterns, and friction.

Behavioral Intelligence

Analyze behavior to uncover why people act. Identify drivers, resistance, and momentum.

Actionable Insights

Turn insight into change strategies, communication, and training that drive adoption.

Signature Impact Partners — transformation through strategy

"Transformation only counts when it sticks."

AccentureSlalomUnify ConsultingMajor City School DistrictGlobal Aviation EnterpriseCommercial Banking Client

Consulting experience spans Fortune 500 enterprises across multiple industries.

Signature Impact Partners is an AI adoption and organizational change consultancy based in Chicago, helping mid-market and enterprise organizations make AI work for real people.

Led by Coretta Dixon

Coretta founded Signature Impact Partners to solve a specific problem: most organizations invest heavily in AI technology and almost nothing in the readiness work that determines whether anyone actually uses it. SIP exists to close that gap with proprietary frameworks, not generic playbooks, and with a founder who stays until adoption is real.

Signature Impact Partners is led by Coretta Dixon, an AI adoption and transformation advisor with over 20 years of experience guiding complex transformations across aviation, life sciences, healthcare, banking, retail, and food & beverage.

She brings deep expertise in organizational behavior, communication, and capability building to help leaders turn AI from abstract strategy into concrete, sustainable change. Her proprietary framework is designed to move organizations from AI deployment to AI adoption at scale.

Our Philosophy

We believe the AI adoption gap is not a technology problem. It is a behavioral and systems problem — and it is measurable. Our work puts a diagnostic lens on what is breaking down, a dollar figure on what it costs, and a clear action path on what to do next.

Built on and operationalized through CHAS — the Continuous Human Adoption System.

Education
M.A., Training & Development, Roosevelt University
Experience
20+ Yrs Enterprise Transformation
Specialization
AI Adoption & Organizational Change
Approach
Behavioral Science + Adoption Strategy
Proprietary IP

Coretta is the creator of CHAS™ (the Continuous Human Adoption System), a proprietary operating framework for making AI adoption measurable, scalable, and client-owned. CHAS™ is the methodology that underpins every Signature Impact Partners engagement.

Start a Conversation →

Let's find your adoption gap and close it.

In 30 minutes, we will identify where your AI adoption is stalling, what it is likely costing you, and whether the AI Adoption Gap Audit is the right next step. No pitch. No obligation. Just clarity.

Duration
30 minutes
Format
Video or phone
Outcome
Clear next step
Book a Strategy Call

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Ready to build something that actually gets adopted?

Tell us where your AI adoption is stalling. We'll tell you exactly how CHAS addresses it and what results you can expect in the first 90 days.

[email protected]Response within 2 business days. No pitch.